KOR INSTITUTE OF MUSIC · REDESIGN CONCEPTS · SURREY BC

Five Design Directions For Surrey's Gurmat Sangeet School

We've prepared five distinct design concepts for KOR's new website. Each explores a different direction for tone, narrative, and trust. Review, compare, and pick the one that feels right — or combine elements from several.

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Prepared by AdaptUs Group · 5 Concepts · 1 Brand Direction · 100% Yours
VARIANT CONCEPTS

Five Directions,One Mission

Each concept is a full website — seven pages deep, built with real copy, real structure, real navigation. Click into any preview to explore.

VARIANT A  ·  EDITORIAL · SACRED

Ang 849

The scripture is the centerpiece. A high-end editorial feel for parents who care about lineage — sepia, cream, and quiet authority.

Editorial Sacred Letterpress
VARIANT B  ·  CINEMATIC · RAGA-FORWARD

Raag

The raga is the brand. A dark, immersive treatment where every program becomes its own melodic mode — sixty raags, sixty stories.

Cinematic Dark Audio-First
VARIANT C  ·  FOUNDER-LED · TRUST

Gurmit

Parents pick a teacher, not a school. Founder-led documentary feel — one voice, twenty-five years, full lineage on the page.

Founder-Led Documentary Trust
VARIANT D  ·  MODERN SCHOOL · BRIGHT

Practice

Music school as if it were a great product. Bright, friendly, friction-free — for parents who just want lessons that kids look forward to.

Approachable Family-First Bright
VARIANT E  ·  SACRED-MODERN · STORYTELLING

Gurbani

A modern museum of Gurmat Sangeet. Big scripture quotes. Programs as chapters. Built for the curious learner who wants to understand first.

Storytelling Hybrid Curious-Learner
THE BRIEF

WhatWe Heard

A short distillation of what the existing KOR site is — and what the redesign needs to fix.

01

Existing site runs on a stock WordPress theme — Meloo 2021. Off-the-shelf feel with no narrative.

02

No dedicated /programs/ or /faculty/ pages. Curriculum and teachers — the entire pitch — are buried.

03

Audio samples on the current site (real teaching recordings) are the strongest authenticity signal — and the weakest surfaced.

04

Scripture lineage — Ang 849, Guru Granth Sahib citations — is the unique trust signal. The redesign must let this breathe.

THE PROCESS

How It WorksIn Four Steps

From demo to launch — without the agency runaround.

1

Review

Look through all five directions. Bring your team. Bookmark what you like.

2

Compare

Notice which one feels closest to KOR. The voice will tell you.

3

Combine

Typography from one. Color from another. Structure from a third. We'll merge what fits.

4

Launch

We build the production site on the chosen direction. Seven pages, real copy, real launches.

OBJECTION HANDLER

RealQuestions

The questions every KOR stakeholder will ask — answered in one paragraph each.

💡 Common concern #1

"What if we pick the wrong direction?"

Each variant shares the same underlying content — only the visual treatment changes. We can mix and match: typography from Variant A, color from Variant D, structure from Variant E. After you pick a direction, the production site is built from scratch on the chosen foundation. Nothing about the variants is throwaway — every layout decision is reusable.

💡 Common concern #2

"Will our existing content survive the redesign?"

Yes. All seven pages — Home, About, Programs, Faculty, Gallery, Register, Contact — carry over verbatim where it serves you, and are rewritten only where a photo essay or a quote-led layout can do more with the same information. We never invent facts about the school, the teachers, or the lineage.

💡 Common concern #3

"Will our SEO and Google rankings drop?"

We keep the same URL structure, the same meta tags, the same schema.org markup, and add structured data for the local business and the MusicSchool schema. Page-speed stays above 90 on Lighthouse mobile. We submit the new sitemap and run a 30-day post-launch crawl-and-fix loop — included.

LEAVE A NOTE

Tell UsWhat Fits

Anonymous one-line feedback goes to the project lead. No login, no friction, no tracking.

Pick the direction
that fits KOR.

A 30-minute walkthrough is enough. We'll line up the variants, hand you the comparison notes, and listen.

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